"We Can Help?"

Absolutely Bombarded as we were across Christmas TV with PC World adverts (be VERY aware of any advert that includes "care-free whistling" in its sound-track) - I couldn't help but notice this company's tag-line: "WE CAN HELP"   

Weird isn't it?   I mean - OK, maybe a shop that sells medical stuff, or a service for some NEED - but what exactly could PC World help with?  Opening your wallet? Helping you fill-in some unnecessary 'extended warranty' paperwork?   Just what can PC World help with - other than suggesting something that sells something?